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Friday, 19 Mar


Understanding 'Geographical Indications' - their Relevance for Māori Business

Organised by EU Delegation to New Zealand


The European Union system of Geographical Indications (GIs) is a tool to help protect and promote foods, wines, spirits or beers whose added value comes from their geographical place of origin and/or traditional know-how used in their production.

Why is this important?

The European Union and New Zealand are discussing Geographic Indications in the context of their trade talks, so a webinar is being held to help interested parties understand how it works, and its potential for Māori – both commercially and as a means to prevent misappropriation, or misuse of those names, both in Aotearoa New Zealand and overseas.

Join us to learn more about the system of GIs ahead of the next round of the NZ-EU FTA in a Webinar focused on the topic.

Our experts will consider the pros and cons of GI protection – be it the legal framework and its collective approach, or how the system could respectfully enhance domestic and overseas recognition of taonga works and mātauranga Māori.

Speakers Include:

Lynell Tuffery Huria. Intellectual Property Expert, AJ Park

Ngāti Ruanui, Ngāruahine

Raimondo Serra. European Commission Directorate General for Agriculture

Julian Wilcox. Journalist, Broadcaster and MC.